Career Guide: Web Development - Webmaster and Portal Manager

Career Guide: Web Development - Webmaster and Portal Manager

WEBMASTER AND PORTAL MANAGER
The webmaster also called as the web architect, web developer, the website author, or the website administrator, is the person who is responsible for designing, developing, marketing, or maintaining a website. Webmasters are responsible for managing all aspects of Web operations including marketing aspects.  A webmaster is also named as Internet Specialist, Network/Web Engineer, Web Administrator or Web Application Engineer 

Webmasters typically have the expertise in various scripting languages such as PHP, ColdFusion, Perl and Javascript. They are also expert in configuring web servers such as Apache and serve as the server administrator.  The main responsibilities of the webmaster include the management of access privileges of different users of a website as well as the appearance and setting up website navigation.
 
The Web Portal Manager works in the same way as a webmaster but his role is quite diversified.  A web portal presents information in a website from different sources in a unified way.
 
Varying from the standard search engines, web portals provide other services such as
Matrimonial Services
E-mail
News
Sports
Shopping
Travels and Tour Management
Stock prices and Business Details
Career counseling and education
Information
Entertainment and many more
 
Some of the famous web portals are
Rediff.com
Yahoo.com
Google.com
Indiatimes.com
India.gov.in
 
DESIRED PROFILE
Sound knowledge of website development, and should be creative enough to produce innovative designs and ideas.
Candidate should have rich relevant experience on weblogic or websphere administration (dual skills have added advantage)
Experience in a production environment.
Coding (HTML / PHP / .net / ASP / Database / Java script / Joomla / oscommerce / other shopping carts / payment integration / vBulletin / CSS etc.

Good knowledge of UNIX and Linux administration with network troubleshooting.
Hands on Experience on CA Siteminder. CA Siteminder is a Web access management system which is having all features to manage a website or web portal.
Web design skills and experience
Excellent knowledge and experience with HTML at the tag level
Experience with DHTML, COM and client-side JavaScript programming experience is also required. 

Thorough knowledge of browser compatibility issues for all platforms/major browsers is necessary. 
Knowledge of conversion of existing images (TIFF, BMP, PSD) for online use (JPG, GIF) using Adobe ImageReady and PhotoShop. 
Thorough knowledge of browser compatibility issues for all platforms/major browsers.
 
RESPONSIBILITIES
Creating and maintaining websites and online marketing
Handling issues with technology
Creating new content and updating old content on websites
Monitoring search engine optimization and placement
Tracking effectiveness of online marketing and website lead capturing
Trading links with appropriate sites
Install SSL certificates
Integration of web infrastructure components with each other and Line of Business applications
Installation of database plug-ins and connectivity
Managing URL redirections
Managing concurrency and security in website.

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